Designing and deploying your platform strategy
The creation of a real partnership with the customer becomes essential, by instantiating its ecosystem based on universes at the heart of its concerns
A relationship historically based on the simple fronting of back offices hosting insurance products
Today, we are witnessing the increasing obsolescence of value-added interaction between insurers and their customers.
Increasing remoteness and dehumanization of the relationship between advisors and customers
- Dehumanization of day-to-day operations (competition from Insurtech, digital self-care), with the underlying value-added of the advisor called into question.
A “lose-lose” strategy of simply digitizing operations
- For the advisor/customer relationship, the commoditization of basic services (claims management, etc.) and distance from the advisor are not fostering value-added services.
Services and product marketing that no longer meeting customer expectations
- Increasingly similar offers with little differentiation in the insurance landscape, failing to meet the challenge of a new customer experience.
The creation of a real partnership with your customer becomes essential, by instantiating his ecosystem based on universes at the heart of his current concerns.
How we can help
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Governance
Create a platform department to orchestrate relations between partners & other insurance departments
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Architecture
Define secure APIs for partner integration, security guaranteed by insurance expertise, and data governance that makes the most of customer data
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Business Model
Adapting business models according to partnerships (B2B, B2C) and activating different levers: social commitment, day-to-day support (home help, etc.), customer loyalty, image enhancement, etc.
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Partnerships
Define a sourcing strategy to achieve defined targets, ongoing customer and insurance assessments, and industrialized partner management
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Process & functional
Optimize exchanges and interactions between customers, partners and historical insurance departments, boost the customer journey so that the discovery of a world is quickly transformed into the creation of an ecosystem